TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would take to transform a humble cheeseburger into a marketing sensation? Well, our friend Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little stale. He knows his traditional recipe is mouthwatering, but he's craving something more. He wants to make a statement in a world of burgers . That's w